trading as
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market.
An early form of trade, barter, saw the direct exchan ...
Soueast, is a Chinese automobile manufacturer based in Fuzhou,
Fujian
Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...
, and a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
between
China Motor Corporation
China Motor Corporation (CMC; ) is an automobile manufacturer based in Taipei, Taiwan.
History
It was founded in June 1969, and signed a technology sharing contract with Mitsubishi Motors the following year. On 12 December 1973 they opened the ...
Mitsubishi Motors
is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque. It also manufactures Mitsubishi brand passenger cars for sale in mainland China. chinadaily.com.cn, 2010-11-15
As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, which may have been finished by early 2012.Production capacity figures may consider engines and vehicles as discrete.
History
Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. South East Motor Official Site Mitsubishi became a partner in the joint venture in 2006. Mitsubishi Official Site, April 12, 2006
In April 2008, Soueast was awarded a contract to supply 5,700
Delica
The is a range of vans and pickup trucks designed and built by the Japanese automaker Mitsubishi Motors since 1968. It was originally based on a cabover van and pickup truck introduced the previous year, also called the Delica, its name a ...
Jackie Chan
Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...
was signed on as a Mitsubishi
brand ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to emb ...
for
Mainland China
"Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...
Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.
Soueast marque
Soueast produces the following models under the Soueast marque:
*
Soueast A5
The Soueast A5 Yiwu (翼舞) is a compact sedan produced by Chinese manufacturer Soueast Motors since 2018 to replace the Soueast V5 Lingzhi.
Overview
The A5 Yiwu was first launched during the 2018 Chengdu Auto Show in August 2018, with the pr ...
''Yiwu'' (2019)
*
Soueast DX3
The Soueast DX3 is a subcompact crossover designed by Pininfarina and manufactured by Chinese automaker Soueast Motors
South East (Fujian) Motor Co., Ltd., doing business as, trading as Soueast, is a Chinese automobile manufacturer based in Fu ...
(2016)
*
Soueast DX5
The Soueast DX5 is a compact crossover designed by Pininfarina and manufactured by Chinese automaker Soueast Motors
South East (Fujian) Motor Co., Ltd., doing business as, trading as Soueast, is a Chinese automobile manufacturer based in Fuzho ...
(2019)
*
Soueast DX7
The Soueast DX7 is a Mid-size crossover manufactured by Chinese automaker Soueast Motors
South East (Fujian) Motor Co., Ltd., doing business as, trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint vent ...
''Bolang'' SUV (2015)
* Soueast DX9
Discontinued:
*
Soueast C1
The CMC Veryca (中華菱利) or CMC Varica (中華百利/中華威利) is a cabover kei truck and microvan built and sold in Taiwan by the Taiwanese automaker China Motor Corporation (CMC) (中華汽車) since 1985, with its predecessor enterin ...
Soueast Freeca
The Mitsubishi Freeca is a compact MPV and pickup truck designed by Mitsubishi Motors and China Motor Corporation for the Asian market, and built in Taiwan, China, the Philippines, Indonesia and Vietnam where it is known as the Mitsubishi Adven ...
(2001)
*
Soueast Lioncel
The Mitsubishi Mirage is a range of cars produced by the Japanese manufacturer Mitsubishi from 1978 until 2003 and again since 2012. The hatchback models produced between 1978 and 2003 were classified as subcompact cars, while the sedan and ...
Soueast V5
The Soueast V5 Lingzhi (菱致) is a compact sedan produced by Chinese manufacturer Soueast Motors since 2012 to replace the Soueast V3 Lingzhi.
Overview
The V5 Lingzhi was previewed by the V5 concept during the 2008 Beijing Auto Show, with th ...
''Lingzhi'' sedan (2012)
*
Soueast V6
The Soueast V5 Lingzhi (菱致) is a compact sedan produced by Chinese manufacturer Soueast Motors since 2012 to replace the Soueast V3 Lingzhi.
Overview
The V5 Lingzhi was previewed by the V5 concept during the 2008 Beijing Auto Show, with th ...
Dodge Caravan
The Dodge Caravan (and the long-wheelbase Dodge Grand Caravan) is a series of minivans that was manufactured by Chrysler from the 1984 to 2020 model years. The Dodge version of the Chrysler minivans, the Caravan was marketed as both a passenger v ...
Operations
Soueast has at least one production base in Qingkou city,
Minhou County
Minhou County (; Foochow Romanized: Mìng-âu) is a county in the eastern Fujian Province, China, it is under the administration of the prefecture-level city of Fuzhou, the provincial capital. The Min River flows in a southeast direction through ...
Fujian province
Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...
. This location has probably been expanded three times with the second phase possibly completed as that year saw a 150% increase in units produced. As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. February 2012 production was 37% higher than that of the previous year, which may reflect this additional capacity coming online.
Sales
A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).